The Importance of a Quick Loading Website


The modern day business landscape is extremely competitive and only the best can survive. While it’s crucial to have good product and service offerings, it’s equally important to focus on adopting the right marketing strategies and build a solid online presence. Regardless of whether you are an e-commerce business or not, prospective buyers start their research online for the products and services they need, before they actually buy anything.

In the case of e-commerce businesses, customers want ease of navigation and payment processes. Every business owner wants to improve traffic to their website, increase their conversion rates as well as reduce bounce rates. Studies indicate that one of the primary reasons why you may have an extremely high bounce rate is the page load performance of your site. This applies to e-commerce as well as traditional business with websites.


Why it helps to have a quick-loading site

The focus today is on improving user experience (UI); which means ensuring your visitors have an excellent experience when they visit your site, and page load speed is a very important aspect of it. Let’s take a look at why it’s important to have a quick-loading website:


1. Better customer satisfaction 

Fast loading websites have much higher customer satisfaction as well as retention rates. For example:

  • Almost 50% of online shoppers expect web pages to load in 2 seconds or less.
  • 40% of visitors will quickly abandon a website that takes in excess of 3 seconds to load.

Little needs to be said of what would happen if you lost 40% of your website traffic even before the page loads.


2. Search Engine Ranking 

Having a site that loads fast is one of the ranking factors on Google. It simply means that if you have a slow-loading website, your ranking will be lower than faster-loading sites. By improving the website’s loading time you will also be significantly improving your chances of gaining a higher ranking on Google.


3. Reduces bounce rate

If your website is taking just too long to load, it’s likely that users will simply move away from your site and to your competitors’ site. Having a higher bounce rate will affect your organic rankings because this is one of the ranking factors on Google as well. When you focus on improving your website speed, it will also reduce the bounce rate and improve your rankings.


4. Higher conversions

If users have to wait for long periods of time for your site to load and become frustrated, they will leave.  Since fewer people are visiting your site, that will affect your conversions as well. On the other hand, a fast loading site will have the opposite effect and visitors will be encouraged to stay on your site which leads to higher conversions as well.

As you can see, there are some distinct reasons why you need to focus on improve your website loading speed. For any more information on website customization and related services,  feel free to send a message to Hunter WebDev via this form.